5 ways to make your brand stand out
5 Ways To Make Your Brand Stand Out
There are millions of businesses out there and thousands in your field. Branding is vital to you and your business. Once of the major tools I have used over the years to grow my business and get recognition is my branding. To grow your business and stand out, you have to embody your brand. You are your BRAND!!!
Here are five ways and strategies to help you stand out and in your business.
Tell your story:
The one thing you have that no one has is your story. So tell it. People connect with people so share your journey, your inspiration and most importantly, your passion! It doesn't matter if you are new business or not. Sell your passion.
Use great Images:
Pay attention to your brand presence. The images you put out on your site and social media is a representation of your brand. Having great images means so much in your business especially in a creative business. If you don't have professional high resolution images of your work and of you, hire some that can capture the beauty of your work.
Show your behind the scenes:
One of the biggest misconceptions is that you should not show what goes on behind the scenes. I completely disagree. I am all for sharing my journey and that includes both the pretty finished product as well as the process to get there. Behind the scenes is GOLD as it shows your audience that you are busy for one, but also the blood, sweat and tears it takes to do what you do. I find it motivating for my audience and they love it. Take them on a journey. Sharing a day in the life gives you content and is a great way to connect with your audience. They are dying to see what goes on behind the scenes. Remember to smile and enjoy the process.
Collaborate with the right people:
One of my favorite quotes is "Collaboration is the new competition". Collaboration is king. You are not going to make it alone. If you do, its going to take a lot longer alone. So build relationships, connect and collaborate with people that align with your brand.
This is a simple one but people do not do this. With the popularity of social media, people look at others and try to copy them. Everyone's story is different so why do you want to be someone else? There is nothing more powerful than your true self. That is what people buy. Your authenticity is powerful so use it. Don't try to be what you are not. Thats a hard act to keep up.
Please leave a comment and share your story. I would love to get to know my readers better.
xx - Akeshi
Photo Credit: SY Photography